maverickag

What ag needs is more exposure

In Agricultural Marketing on June 27, 2009 at 5:09 pm

I’m watching an episode of Iron Chef America thinking to myself:

“Why couldn’t the commodity and food groups leverage the featured ingredients for their benefit?”

For instance, for Iron Chef America Battle Corn, the National Corn Growers Association could have taken out some ads during the show to create greater awareness of the origin of corn and the contribution of its growers. I’d like to see that.

Better yet, commodity groups could pool their resources to create their own programming and networks about cooking and health. If we are to remain viable, we must remain relevant.

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