Nutrition and performance foods and beverages are HOT!

In Agribusiness, Agricultural Entrepreneurship, Innovation, Small Business on June 23, 2009 at 7:49 pm

One of the fastest-growing segments in food and beverage right now is the energy drink segment. Don’t take my word for it. Just Google it. You’ll see a history of double-digit growth with no stop to it. Or just take a look at the energy drink section (it’s the three or four full cases where one lone four-pack of Red Bull used to be) at your local Quik Trip, Kwik Shop or any other convenience store.

Now consider this: it takes herbs like guarana, gingko biloba, echinacea and ginseng to give many of those drinks their zip, zing and restorative qualities.

Further, as this trend persists (and it will), people will  begin to want all-natural and locally-made ingredients in their drinks.

Imagine putting up a small greenhouse on your property to grow hothouse herbs for small-batch energy drinks that are environmentally responsible because they don’t require clearing rainforests to grow.

It could be a nice source of winter income, too.


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