maverickag

Value-added products part deux: farmer-owned grocery stores

In Agribusiness, Agricultural Entrepreneurship, Agricultural Marketing, Innovation, Small Business on June 2, 2009 at 9:50 pm

You’ve heard of farmers’ markets? How about farmers’ supermarkets?

Maybe not yet, but given the continued growth in ethical food consumerism and some of the disenchantment with Whole (paycheck) Foods, there could be a gap in the market.

Imagine a co-op of farmers and ranchers owning local franchises or independent stores committed to bringing only the freshest food, locally grown when possible. And of course, proceeds would go back to farmers, another plus for many consumers.

In the old-world economy of the last century, there were all kinds of reasons this type of thing couldn’t work. But the authenticity demanded by today’s consumers makes a farmer-owned supply chain possible.

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