Products I’d like to see farmers produce and brand themselves

In Agribusiness, Agricultural Entrepreneurship, Agricultural Marketing, Innovation on May 29, 2009 at 10:19 pm

For years, farmers have abdicated food processing, packaging, branding and promotion to the big packers, millers and bakers.

Now, consumers are begging farmers to wrest control of a portion of the food supply from big corporations and shorten the supply chain.

Here are a few products I’d like to see brought to market by farmers:

  • Kosher and halal meats and other food products
  • BBQ pork and beef
  • Hot dogs
  • All-natural canned fruits and vegetables
  • Sweet potato chips and fries
  • Potting soil
  • Compost
  • Mexican cheese
  • Certified humanely-slaughtered leather accessories

I know some of these things are being done. But there is room for what is being done in one region of the country to be done in another.

Let’s put our heads together and make some of these happen.


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