Innovation starts with imagination

In Agribusiness, Agricultural Entrepreneurship, Innovation on March 27, 2009 at 10:40 pm

In my business, I have the pleasure of working with imaginative people.

Some of them are creative. Some aren’t. The ones who are imaginative and creative happen to be innovative.

But it starts with being imaginative.

When was the last time you sat down with a pencil and a blank sheet of paper and doodled? Or drew? Or wrote?

Have you daydreamed lately? Sat in front of a fish tank and just watched?

Now I don’t want you to just stop there. But you gotta start there.

Sit down at the kids’ table, pull out some crayons and go to town.

Go to lunch with a friend and blue-sky some ideas about your business or the business you’d like to start.

Sure, you’ll survive if you don’t innovate, but you won’t thrive.

To innovate, you must create, and creating starts with imagination.

So go imagine something great.


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